Liquidity, investing and concentrated wealth
A pre-arranged trading plan can help eligible corporate insiders sell company stock under a documented schedule while addressing insider-trading restrictions.
Watch The Overview
This video explains the planning question, how the strategy is generally used, and the important limitations and tradeoffs to consider. It is provided for general education only and is not individualized investment, legal, tax, accounting, or insurance advice.
Strategy Overview
The right question is not whether a strategy sounds attractive. It is whether its benefits, costs and obligations improve your complete plan versus practical alternatives.
A Closer Look
These are the mechanics and decisions worth understanding before you spend time or money pursuing a detailed design.
Prepare For A Useful Conversation
You do not need every item before starting. These materials help replace generic assumptions with facts from your financial life.
From Interest To Informed Action
Clarify what 10b5-1 and executive liquidity planning is designed to accomplish and where it may not fit.
Share your goal, timing, decision-makers and relevant assets through a brief, private planning form.
Meet privately so we can understand your broader family, business, tax, estate and investment picture.
Compare the strategy with simpler alternatives using consistent assumptions and downside scenarios.
Work with your attorney, CPA, insurance professional or other specialist before implementation.
Review assumptions, documents, funding and results as laws, markets and your circumstances change.
Common Questions
A pre-arranged trading plan can help eligible corporate insiders sell company stock under a documented schedule while addressing insider-trading restrictions.
Public-company executives who need a disciplined route from concentrated equity to family liquidity and diversification.
SEC conditions, cooling-off periods, good-faith requirements, company policy and disclosure rules apply. Plans require securities counsel and company approval.
We translate financial goals into sale and reinvestment targets, then coordinate with securities counsel and the company’s compliance function.
Your Next Step
Tell us what you are considering through a brief, private planning form. If deeper analysis could be useful, the next step is a private discovery meeting focused on your circumstances.
Primary Sources
These government and regulatory resources are the starting point for this guide. They are not a substitute for advice based on your circumstances.
Source review completed August 2026.This page is educational and is not individualized investment, legal, tax, accounting or insurance advice. Strategy availability and results depend on your circumstances, current law, underwriting, product terms and professional implementation. No strategy eliminates risk, and tax outcomes are not guaranteed. Insurance services are offered only where appropriately licensed. Separately licensed representatives may receive insurance commissions, which creates a conflict of interest described in the firm's disclosures.
Begin
Start with a private conversation about the goal, timing and decisions already in motion. Helix will help determine whether deeper analysis is appropriate.